SEO Monatsrückblick September

In unserer Blog-Serie „SEO Monatsrückblick“ präsentieren wir euch monatlich die wichtigsten News aus der SEO Welt. 

1. Google erklärt den Umstieg von mobilen URLs auf Responsive Design

Im offiziellen Webmasterblog von Google findet ihr eine Anleitung, wie der Umstieg von einer zusätzlichen mobilen Website auf ein einheitliches Responsive Design funktioniert. Die Rankings werden dabei nicht negativ beeinflusst.

Dazu gehört z.B. die saubere Definition der Weiterleitungen und die Entfernung spezieller Konfigurationen von Mobile URLs.

Quelle: https://webmasters.googleblog.com/2017/09/how-to-move-from-m-dot-urls-to.html

2. Neuer Google Index

Jennifer Slegg von TheSEMPost hat dem Google Mitarbeiter Gary Illyes auf der „Brighton SEO“ eine wichtige Frage gestellt. Sie fragte, ob der kommende Mobile First Index AMP Seiten bevorzugen würde, wenn es keine andere mobile Version der Seite geben würde. Die knappe Antwort lautete: „Ja. Das ist einfach(er)“.

Zudem veröffentlichte Gary Illyes auf Twitter, auf welche Punkte es beim neuen Google Index besonders ankommt:

  • Notwendige Inhalte (der jeweiligen Version – mobil oder Desktop)
  • Metadaten
  • Bilder und Videos
  • Strukturierte Daten

Sollte nur einer dieser Punkte nicht berücksichtigt werden, ist die Seite nicht bereit für den Mobile First Index (MFI).

Hier der Tweet dazu:

Twitter

Mit dem Laden des Tweets akzeptieren Sie die Datenschutzerklärung von Twitter.
Mehr erfahren

Inhalt laden

Quelle: http://www.thesempost.com/google-indexes-amp-version-mobile-first-no-regular-mobile-page/

3. Sind Links noch wichtig für SEO?

In einer Studie von Stone Temple wurde untersucht, inwieweit Links heutzutage ausschlaggebend für SEO sind. Hierbei wurde erläutert, aus welchen Gründen Links noch immer eine hohe Gewichtung haben. Folgende drei Begründungen werden angeführt:

  • Um einen (guten) Link auf der eigenen Seite zu setzen, erfordert es menschliche Arbeit
  • Der Linkgeber identifiziert sich mit dem Linkziel
  • Man forciert, dass User die eigene Seite verlassen

Informationen über die exakten Studiendetails findet ihr im Blogartikel von Stone Temple.

Quelle: https://www.stonetemple.com/link-as-a-ranking-factor/

4. Perfektes Content Marketing als Schlüssel zum Kunden?

Das ist schon lange kein Geheimnis mehr. Content Marketing boomt nach wie vor. Doch wie überzeugt man wirklich mit Inhalten?

International gefragte Content-Experten geben auf der Content World 2017 am 24. und 25. Oktober fundierte Einblicke und spannende Antworten anhand erfolgreicher Techniken. Seid ein Teil einer lebendigen Community und tauscht euch mit Referenten und Diskutanten über die Welt des Content Marketings aus. Als weiteres Highlight erwartet euch die feierliche Verleihung des Deutschen Content Marketing Preises 2017.

Weitere Informationen findet ihr unter: http://www.content.world/

 

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